Crate & Barrel Holdings
Northbrook, IL

Director, Digital Experience Design

2021 - Present

Cross-functional lead for digital product design, user research, digital asset production, and interactive development for CBH Holdings overseeing a team of 20+ FTE, contractors, and agency partners. Directs all digital product creation and continuous improvement across the shop path, navigation, checkout, cart, PDP, iPhone app, search, rewards, account, and gift registry, driving $1.6B in digital sales. Centralized and restructured universal patterns, components, and code base to increase efficiency and consistency for all creative teams across the CBH portfolio. Acts as mentor for direct reports and leadership peers focusing on career development and career pathing. Additionally responsible for continuous learning for the e-commerce department by leading seminars on SEO, agile methodology, analytics & KPIs, and team & talent development.

The North Face

Alameda, CA
& Denver, CO

Director, Global Digital Creative / UX/UI & Digital Experience Design

2018-2021

Responsible for leading and mentoring a team of 12+ in-house creatives, inclusive of all touch points for TNF’s digital ecosystem including brand & omni-channel campaigns, micro-sites, email, site design system development, product design, UX & UI, paid media, social, platform improvements, A/B testing, and process improvements. Implemented UX as an ingrained discipline along with mobile-first methodology. Collaborated closely with brand marketing and e-commerce teams deliver compelling, user-centric experiences to drive double digit growth YoY, achieving $250M (FY20) in DTC demand.

REI

Kent , WA

Digital Design Director

2015-2017

Oversaw creative vision for the digital design team and all deliverables for campaigns, mobile app, and product teams driving $650M in annual e-commerce sales volume. Mentored team of 10+ UI & UX designers, copywriters, and freelancers. Partnered with cross-divisional teams to translate seasonal campaigns into digital storytelling experiences. Developed AA accessible mobile-first design system and created a dedicated design systems team. Implemented strategies to shopping funnel performance. Represented team to divisional & executive leadership.

Lifebooker.com

Brooklyn, NY

Creative Director

2011 - 2014

Oversaw branding, visuals, and voice of the Lifebooker brand across all media. Led a team of eight writers, designers, and production artists responsible for the direct-to-consumer and business-to-business email programs, copy, marketing, site design, social media, blog content, photo-sourcing, and retouching.

Urban Outfitters

Philadelphia, PA

Digital Art Director

2007 - 2010

Led the digital design and copy teams to translate the UO brand for urbanoutfitters.com for all site design and print & digital DTC communications. Recruited and mentored design team. Leveraged e-commerce data and analytics to drive the creative process, developed strategic campaigns and lifestyle-oriented social media marketing programs, driving double digit sales growth for urbanoutfitters.com for 12 consecutive quarters.

Sundance Channel

New York, NY

Senior Designer

2005 - 2007

Art direction, copy, and design of marketing campaigns for a diverse array of original programming offerings. Created print campaigns, animated channel packaging and original short-form content.

MTV

New York, NY

Art Director

2000 - 2005

Art direction, design, and animation of show packaging and channel redesigns for MTV on-air as well as print advertising, media kits, and consumer products. Directed small and large scale film & photo shoots, directed composers, editors, & post-production artists.

RDA International

New York, NY

Art Director

1998 - 2000

Art direction and design for print and broadcast advertising, branding, and packaging for Acclaim Entertainment, GT Interactive, Sega, Ralph Lauren, Todd Oldham, Korg U.S.A., Vox and Marshall Amplifiers, Sony, and Panasonic among others.

Freelance Clients

1996 - Present

Taylor Swift, Kings of Leon, MTV, VH1, BET, RCA Records, Elektra Entertainment, Steven Alan, Kate Spade, Jack Spade, Todd Oldham Jeans, Viktor + Rolf, Madderlake, Metrcocast Cable, Time Warner Cable, Comcast, Grey Advertising, Chevron, Microsoft, Acclaim Entertainment, The NJ Lottery, Johnson & Johnson, and Hewlett Packard among others.

Pratt Institue

Brooklyn, NY

1994-1998

BFA Communications Design