Bill Zimmer
UX Product design / Digital Creative Direction
Experienced e-commerce leader with 20+ years in creative direction and UX design, focused on home goods, outdoor, entertainment, and clothing brands. Skilled in creating innovative marketing campaigns, digital products, and leading effective teams. Proven success in driving growth and boosting profits through clear strategy and strong execution.
Brands I’ve Worked With
During my career, I have had the chance to work with many well-known professionals.nd successful brands, both within the United States and internationally.
Specialties
Large Team Leadership & Mentoring
Demonstrated a proven track record of successfully recruiting and mentoring high-performing, award-winning teams that consistently exceed expectations and deliver outstanding results.
Digital Transformation
Successfully grew and transformed digital teams and programs by implementing modern practices and innovative methodologies, significantly enhancing overall effectiveness, productivity, and operational efficiency across the organization.
Digital Product Design
Award-winning digital products offering comprehensive support for Browse, Cart, Checkout, Gift Registry, Account management, and iOS applications, specifically designed for Crate & Barrel and CB2.
Accessibility Advocate
Integrated web accessibility comprehensively into the end-to-end development process and consistently advocated with dedication for its critical purpose and necessity. This proactive approach successfully reduced related lawsuits by more than 90%, significantly improving compliance and user experience.
Operational Efficiencies
Implemented proven methodologies and best practices, including robust design systems and streamlined day-to-day processes, resulting in increased efficiencies for teams by more than 50% and a reduction in send backs during dev and qa by over 85%.
Digital Creative Direction
With a deep background in creative fields prior to transitioning to UX product design, I bring a unique ability to elevate user experiences beyond the basic wireframe. This allows me to create aesthetically pleasing products that are strongly aligned with and advance the overall brand vision.
Awards
2023 Webby Award Honoree
Apps & Software / Shopping & Retail Crate & Barrel iOS App
2023 Baymard Institue UX Awards
Top 1% Cart + Checkout / Top 1% Accounts + Self Service
2024 Webby Award Winner
Apps & Software / Shopping & Retail Crate & Barrel iOS App
2024 Baymard Institue UX Awards
Top 1% UX performance overall on desktop / Top 1% UX performance Furniture & Housewares
2004 Art Directors Club Young Guns 4
Top creatives under 30 globally